PowerBar made a Clean Start by removing all artificial sweeteners in their tasty new Clean Whey Bars with 20g protein. Who better than super fast male swimmer Ryan Lochte to spread the word of starting anew. If PowerBar and Lochte can pull it off, you can do anything.
AGENCY: BSSP
CD: Tom Coates
ACD: Luke Zehner
ACD: Sinan Dagli
SR AD: Lydia Dunay
DIRECTOR: Matt Dillmore
Share some custom motivational magic from Ryan Lochte. We recorded him saying the 500 most common names to personalize each message. If not, fear not. He recorded a shout out for every letter of the alphabet, from "A-Train, to "Z-dog."
As an extension of the campaign, we filmed clean start stories of athletes driven purely by their love of the game.
This is the workout DVD, "Pump Up the Lochte," from the Customized Lochte video. I felt it deserved its own image. Other titles proposed were Hard Abs the Lochte Way and Abs With A "Z."
Tequila is a real place. In fact, to be called "tequila," tequila has to be made in Tequila, Mexico. We wrote a whole bunch of headlines–a writer’s dream–to tell the authentic story of the brand and town. It was a good time.
AGENCY: BSSP
CD: Keith Cartwright
AD: Zach Shapiro
Evony is a mobile game where the greatest generals from all of history lead armies to do battle against each other. George Washington, King Arthur, Empress Wu, Genghis Khan. Every century collides in this historical throwdown.
AGENCY: BSSP
CD: Mark Krajan
CD: Chris Toffoli
ACD: Luke Zehner
ACD: Sinan Dagli
SR AD: Lydia Dunay
DIRECTOR: Henry Hobson
Cool Effect is a non-profit that fights to reduce carbon emissions. While messaging seems individual focused, this campaign ran during Dreamforce as part of a B2B effort for corporate donations.
We focused on addressing how the main problem with carbon pollution is that people dismiss it because they can’t see it. We used a military-grade camera to show everyone that the issue of our time is right in front of them.
AGENCY: Cutwater
CD: Chuck McBride
CD: Sean O'Brien
AD: Joyce Kuan
CG: Digic
Charles Winters has now been Cool Effect’s holiday spokesperson for two years, collecting millions of views off of a 20K budget.
In Crysis 3, the suit makes the man, not the guns. Players wield the power of the nanosuit and all the strength speed and power that comes with it. We made sure the campaign promoted the confidence and swagger gamers feel when they Suit Up.
AGENCY: Cutwater
CD: Chuck McBride
ACD: Sean O'Brien
Here is a collection of MINI work for various MINI models and MINI sales events.
CD: Mark Krajan
CD: Chris Toffoli
Some of these banners drove to a MINI featurette with Tony Hawk, hence the epic ride language.
Recent work from David&Goliath.
TE Connectivity parts power technology that changes the world, making every connection just as important as the next. And though our engineers may be pulling all-nighters in a garage instead of attending rocket launches, it doesn’t mean that they don’t deserve to be treated like badasses when talking about them.
Below are two ways my team set out to show how Intel processors are like the brain of the computer.
The smartest brain highlighted people who selflessly donate their time and smarts to sharing their knowledge with the world. The other, well, Jim Parsons can explain.
ECD: Marianne Besch
GCD: Michael Fiore
AD ACD: Jiangzi Tan
CW: Craig Pottruck
AD: Hannah Gilbertson
CW: Will Martin
To create awareness for the new Febreze Mediterranean Lavender scent, we created these short social films with a light, playful feel. My one regret, the legal team didn’t approve the line “Keep it Febreezy.”
